Source: Hubspot, 2020
Source: State of Video Marketing, 2018
Interactive content increases brand awareness by encouraging users to actively engage with the content. Customers love to browse new interactive infographics, videos, and reports, driving a clear brand lift, when compared to boring static content.
Interactive content is a form of content strategy that enables marketers to create a digital dialogue between a visitor to their content and their marketing automation platform.
Source: Demand Metric, 2020
People are willing to provide their information in exchange for valuable content and meaningful experiences. Use quizzes, solution finders, interactive ebooks, and other valuable interactive experiences to drive new leads at scale.
Our data collection and integration capabilities make sales and marketing teams love us. Use ROI calculators, product configurators, lookbooks to present and educate about your product, while capturing data on every prospect, provided in a privacy-friendly, compliant way.
How to Replace Boring Content with Engaging Experiences.
Take a look at the performance of interactive experiences in multiple industries and formats.
Learn how to strategically weave interactive content into your strategy and capture useful and meaningful data along the way.